SIG SAUER Electro-Optics is pleased to kick-off 2019 with a new, multi-year partnership with Eastman’s Publishing Group. This exciting new partnership between SIG SAUER Electro-Optics and Eastmans’ Publishing Group will include becoming the exclusive optic provider for Eastmans’ Hunting TV, sponsorship of Eastmans’ Elevated Podcast and Beyond the Grid webisode series, advertising in both Eastmans’ Hunting & Bowhunting Journals, and extensive digital advertising across Eastmans’ online platforms.

“We are extremely honored to be working with the whole team at Eastmans' Hunting. As a western-based optics company, we share their passion for hunting, the outdoors, and their legacy of conservation and preservation to benefit future generations,” began Andy York, President, SIG SAUER Electro-Optics. “With this partnership Eastmans’ will become an integral part of our team. Their insights will be invaluable to both product line development and our strategic planning efforts. This is an exciting partnership for SIG SAUER Electro-Optics and we can’t wait to start working with Eastmans’.”

Founded in 1956, Eastmans' is one of the largest, most influential names in the hunting industry. Headquartered in Powell, Wyoming the company has since grown into a multimedia corporation whose roots are grounded in the ethics of fair chase hunting. Eastmans’ strives to help their audiences become more skilled and ethical hunters, while expanding their knowledge, appreciation and awareness of the outdoors and wildlife through entertainment media.

"The future of SIG SAUER Electro-Optics is very bright. Their advancements in rangefinding technology, in addition to their plans for future product advancement across all of their categories, has us very excited,” added Ike Eastman, President, Eastmans’ Publishing Group. “All of us here at Eastmans’ are looking forward to developing and growing this partnerships and the future of our companies working together.”

Eastmans’ Hunting TV, airs on weekly on The Outdoor Channel.